Thinking in New Directions

Several years ago, Lufthansa founded a Department of Business Development to coordinate and integrate the work of other units. The Marketing and Client Service departments and the New Developments and Information Technologies divisions are now under the control of this new entity.

Logistics. The increasing volume of Lufthansa's international cargo transportation imposes a new challenge- that of keeping our finely coordinated land, air and other units functioning perfectly. We are moving toward creating a unified and integrated logistic and transportation system within one company. This will lead to reducing the number of intermediaries who participate in the chain of air transportation and will further increase service quality.

Employees: Our Most Important Resource. New technologies and systems are only as good as the people who implement them. At Lufthansa we recognize that our greatest resource is our employees. We therefore make substantial investment into training and improving the skills of our personnel around the world. Our Seeheim training center alone holds more than 150 training courses per year for thousands of our people from all around the world. The result: the most knowledgeable and qualified staff of any airline.

Quality Control/ISO 9001. Our internal quality control group studies every aspect of our operations to detect potential problems and imperfections. The result is a record for trouble-free service that is the envy of other airlines. Whether you import fresh flowers from South America or export titanium and caviar to Europe, you can be assured that Lufthansa will get your cargo to its destination securely and on time.